Senso.ai

Senso.ai accurately predicts early mortgage churn and generates recommendations on how to prevent their customers from leaving. This is important because financial institutions, mortgage lenders, and brokerages lose billions in annual volume due to the unpredictable nature of mortgage refinance. According to leading industry sources, 1 in 3 customers switched lenders in 2016, and only ~10-20% of people go to their primary bank for a mortgage in the first place. With $11.67 trillion in residential mortgage debt North America wide, and unpredictable mortgage churn increasing year after year, the entire industry is searching for a solution which identifies opportunities to increase mortgage retention and maximize the lifetime value of their portfolios.

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