Meet Starlight — A Demo Day[s] 10 Presenting Startup

This year, FinTech Sandbox Demo Day[s] will take place across two days, April 9 & April 11. The presentations will be virtual and the event, as always, is free. Demo Days are exciting because we get to showcase startups that are on the very cutting edge of innovation and you get to see what they’re up to before they’re discovered.

Over the next few weeks, we’ll highlight a few of this year’s presenting entrepreneurs. Today, we’re talking to Catherine Xu, Co-Founder of Brooklyn-based Starlight, which is unlocking the $140 billion in government benefits left unclaimed each year for households in need by using AI-powered coaching. Starlight is presenting on Tuesday, April 9.

Q. Cat, tell us a bit about Starlight. What problems are you solving?

A. Today, 41% of America is financially vulnerable. At the same time, there is over $140 billion unclaimed in government financial assistance programs that could provide households with a financial bridge in tough times. Starlight helps financial institutions connect their customers to government programs that give them the financial help they need. Our white-labeled technology platform proactively identifies and matches customers to relevant programs and provides personalized guidance through the application process.

Q. What is your company’s origin story?

A. My co-founder and I had left our jobs in big tech to focus on problems facing underserved communities. For six months, we were Fellows with the Robin Hood Foundation, doing on-the-ground research and running co-design sessions with different communities, e.g., gig/frontline workers, young parents. Starlight formed after we heard repeatedly from communities about the awareness and process challenges when it comes to government benefits.

Q. Can you describe what it’s been like to be part of the Fintech Sandbox community?

A. Being a part of Fintech Sandbox has allowed us to connect with like-minded financial innovation groups such as Commonwealth, a national nonprofit focused on financial security.

Q. Why is data access important to your startup?

A. Data access helps us to quickly test some of our key use cases, including the usability of data to proactively identify individuals who could qualify for benefits.

Q. What milestones has Starlight achieved so far?

A. Reaching 5000 workers, using financial data to match them to benefits they may be eligible for but not know about, and helping them save on average $1000/year. We also forged early pilot partnerships with fintechs and nonprofits like Steady and Neighborhood Trust Financial Partners.

Q. What trends in fintech are you most excited about?

A. Hyper-personalized digital experiences that effectively employ data and proactively meet the financial needs of each member/customer. New sources for non-interest revenue for financial institutions, in lieu of regulatory changes around fees, and more customer-centric products that address holistic financial health and recovery.

Q. How does Starlight think about leveraging AI in a differentiated way?

A. Using AI to more efficiently process unstructured data at scale, including inferring needs from user-permissioned financial data. Using AI to deliver hyper-personalized experiences, such as financial resources delivered at the right time and in the right format.

Q. What’s next for Starlight?

A. Expanding partnerships with credit unions and community banks, with Starlight providing an easy-to-integrate, value-added product that helps grow balances and reduce delinquencies.

To hear more about Starlight and 11 other exciting fintech startups, be sure to register for FinTech Sandbox Demo Day[s] 10!